Gate News message, April 24 — Succinct Labs, backed by venture capital firm Paradigm, launched ZCAM on Thursday, an iPhone app that uses cryptography to verify the authenticity of photos and videos. The app signs photos and videos at the moment of capture, producing a tamper-proof record that links content to the device that captured it, allowing users to independently verify whether media came from a real device and was not digitally altered or generated.
ZCAM leverages device hardware to generate unique cryptographic signatures. When a user takes a photo or video on their iPhone, the app creates a cryptographic hash from the captured pixels, according to Succinct. The company noted that commercial AI detectors can “easily” fail, making its approach of proving authenticity through device-level cryptography a more reliable solution than relying on detection methods.
The launch comes amid rising concerns about AI-generated content. Deloitte’s Center for Financial Services predicted that generative AI could cause fraud losses in the United States to reach $40 billion by 2027, up from $12.3 billion in 2023. Other projects, such as World—backed by OpenAI CEO Sam Altman—are also using blockchain technology to counter AI risks by assigning user IDs to people who prove they are human.
Succinct Labs raised $55 million in a financing round led by Paradigm in 2024, with participation from the founders of Polygon and EigenLayer. The company’s SP1 zero-knowledge virtual machine (zkVM) currently secures over $4 billion in digital assets. Succinct launched the mainnet for its Succinct Prover Network in August 2025 while activating its native PROVE token, offering a decentralized marketplace on Ethereum where applications can submit zero-knowledge proof requests.