On July 24, Gate Exchange welcomed the simultaneous launch of two major Crypto Assets projects: the blockchain gaming competition platform Elympics (ELP) and the decentralized trading protocol Uranium.io (XU3O8), both accompanied by high-yield staking mining and trading incentive activities.
The ELP spot trading will start at 8 PM Beijing time, and at the same time, a three-week Launchpool staking mining will be initiated. Users can stake ELP or the platform coin GT to participate, with the ELP pool expecting an annualized yield of up to 1303.57%, while the GT pool offers 4.78%.
Four hours ago, the spot trading of Uranium.io (XU3O8) has been launched first. Gate has tailored dual incentives for it: the HODLer airdrop event distributes 4474 XU3O8 to users holding 1 GT; the trading competition allows users to compete for 6488 token rewards through spot trading and invitation tasks.
New assets will be launched intensively in late July, covering various scenarios.
In addition to the two major projects on the 24th, Gate has successively launched several key tokens in late July, covering finance, infrastructure, and the Bitcoin ecosystem.
Multibank Group (MBG) was launched on Gate on July 22, with the token backed by traditional financial giants and supported by a group asset of $29 billion, launching simultaneously on MEXC and Uniswap.
As a compliance-oriented utility token, MBG can be used to pay transaction fees on the Multibank.io platform, participate in governance, and plans to integrate into real estate RWA assetization scenarios.
Delphinus Lab (ZKWASM) launched its Launchpool on July 22, allowing users to stake USDT or ZKWASM to share a airdrop of 500,000 tokens. In its token allocation, 35% is designated for zero-knowledge proof mining rewards, highlighting a technology-oriented positioning.
Taker Protocol (TAKER) was launched for trading on July 18 and initiated the 284th Launchpool, focusing on Bitcoin ecosystem incentive protocols. Users can share a total of 2.4 million tokens by staking GT or TAKER.
The project is supported by institutions such as DCG and Dragonfly, and the token design clearly serves the goal of democratizing profits for Bitcoin holders.
Platform upgrade and event resonance, building a user growth flywheel
In addition to the launch of new assets, Gate is recently advancing multiple platform function upgrades and user incentive activities, forming a "combination punch" for the new asset ecosystem.
On July 22, Gate added a USD1 trading zone, launching trading pairs for 9 popular coins including BTC, ETH, and SOL, significantly enhancing the trading depth and capital efficiency of mainstream coins.
For high-net-worth users, Gate has launched the VIP wealth management carnival event. Complete the remaining coin treasure challenge to win a whole box of Feitian Moutai. The event will last until August 5.
In terms of derivatives, Gate launched the TA perpetual contract on July 21, supporting 1 - 20 times leverage, further expanding the trading tool matrix.
These actions create a synergistic effect with the launch of new coins: the new trading area provides a liquidity foundation, the contract tools meet hedging needs, and high-reward activities continue to attract incremental funds.
New Product Strategy Analysis: Parallel Dual Track of Compliant Assets and High-Yield Mining
Observing the recent listing logic of Gate, one can clearly see two parallel strategy lines: introducing assets with a strong compliance background and Launchpool with open high expected returns.
In terms of compliance, both MBG and ZKWASM are representative. MBG is issued by a financial group regulated by 17 countries, while ZKWASM emphasizes an institutional-level token distribution mechanism. Such projects reduce regulatory friction and align with the needs of traditional capital entry.
On the other side, Gate activates existing users through its highly attractive Launchpool design. In addition to the over 1300% annualized return from the ELP pool, the hourly distribution mechanism of the ZKWASM pool also optimizes reward perception efficiency.
This "dual-track system" meets the compliance requirements of institutions while catering to retail users’ pursuit of returns. According to publicly available information, Gate launched at least 4 new assets during the week from July 18 to 24, significantly accelerating the pace of new launches compared to last month.
Future Outlook
With MBG relying on $29 billion in group assets to establish market trust and ELP igniting retail enthusiasm with an annualized return of over 1300%, Gate completed a precise dual-target audience coverage on July 24.
The launch of new coins is just the beginning, and their subsequent performance remains to be seen. However, Gate’s strategy has become clear: attract large funds with compliant assets and retain active users with high returns, walking on two legs and never stopping.
