With Gate announcing sponsorship of the Tokyo WebX Summit on August 25 and hosting the Asia-Pacific VIP side event, its financial strategy targeting high-net-worth users is simultaneously upgraded. In the summer of 2025, Gate will create differentiated wealth growth paths for VIP users through a three-pronged approach of tiered returns, exclusive Airdrops, and invitation-only competitions. Below are the latest updates as of July 28.
VIP Tiered Earnings: The Higher the Level, the Greater the Earnings
Gate restructured its financial system in June, launching a dynamic annualized return model, with earnings levels strongly correlated to VIP levels:
- Short-term financial management (7 days): VIP levels 0-4 enjoy an annualized return of 2%, VIP levels 5-7 increase to 2.8%, VIP levels 8-11 reach 3.2%, and top VIP levels 12-14 users can obtain a high return of 4%.
- Medium-term financial management (30 days): New high-yield options, with USDT annualized up to 4.5%, locking in long-term funds.
- Institutional exclusive pool: Quantitative product annualized peak of 12.48%, aimed at high asset users.
Airdrop Carnival Comes to an End: High-Level Users Share a 500,000 PAL Prize Pool
From July 11 to 25, Gate launched a VIP exclusive airdrop event, open only to VIP 5 and above users:
- The total prize pool is 500,000 PAL tokens, distributed according to VIP levels: VIP levels 5-7 share 60%, VIP levels 8-11 take 30%, and VIP levels 12-14 exclusively receive 10%.
- Participation threshold: Complete 1 contract transaction during the event period, and have a cumulative trading volume of 1 million USD or continue trading for 7 days.
Although the event has ended, Gate has clearly stated that it will continue the "customized Airdrop" strategy, providing more exclusive token incentives for high-level users in the future.
Invite Friends Expert Challenge IV: Double Rewards of Wuliangye and ETH (Hot Ongoing)
Event Time: July 25, 11:00 to August 3, 23:59 (UTC+8).
- Invitation Deposit Reward: For each successful invitation of 1 friend to deposit ≥ 500 USDT (maintaining for 72 hours), the inviter can receive 0.001 ETH. The total prize pool is 5 ETH, with a maximum of 0.5 ETH per person.
- Team trading rewards: When the invited friends’ cumulative trading volume reaches 120,000 USDT, the inviter can receive extra ETH; trading volume exceeding 1,920,000 USDT can win the eighth generation Wuliangye or AirPods (can be converted to cash), limited to 30 pieces.
- Commission Stacking Benefits: Inviter enjoys a 30% rebate on friend transaction fees, and friends receive a 20% cashback.
VIP System Upgrade: 20+ Benefits Restructuring Long-term Value
In early July, Gate completed a comprehensive renewal of VIP benefits, covering three major dimensions: trading, assets, and services:
- Trading Optimization: Spot fee discounts up to 75%, on-chain withdrawal limit increased to 20 million USDT.
- Wealth Management Enhancement: Launchpool staking limit increased to 12,000 USDT, and collateral loan limit opened to 200,000 USD.
- Exclusive Services: Faster customer response, expansion of fiat channels, and invitations to offline events (such as sports events, private banquets).
Strategy Insight: How does Gate target high-net-worth users?
Recent activities of Gate highlight its core logic of "layered operation":
- Yield-driven loyalty: Tiered annualized rates linked to VIP levels, incentivizing users to upgrade (e.g., VIP 12+ users increased by 23% month-on-month);
- Airdrop binding activity: Reward contract trading behavior with tokens like PAL to enhance platform stickiness;
- Ecological synergy gains: Wealth management funds can seamlessly connect to Launchpad new offerings (such as IKA subscription from July 26 to 29), HODLer Airdrop, and other scenarios, forming a closed loop.
Gate is shifting the competition among exchanges from "rate wars" to "asset efficiency optimization," providing users with a stable yield anchor in a volatile market through exclusive VIP activities. As the Tokyo VIP side event in August approaches, the battle for high-net-worth users in the Asia-Pacific region has quietly intensified.
