At 10 PM on July 13 (UTC+8), Gate Launchpad officially opened the subscription for Pump.fun (PUMP) tokens. In just one hour, the subscription amount exceeded 270 million dollars, and within 10 hours, it surpassed 600 million dollars, creating a sensation throughout the crypto market. The total amount for this sale is 2.5 billion PUMP, priced at 1 PUMP = 0.004 USDT. Users only need to hold USDT to participate, with a minimum subscription threshold as low as 10 USDT and a cap of 12,500,000 PUMP. In the face of the previous frenzy during Pump.fun’s public offering, Gate’s sale provides a fair and transparent last opportunity for ordinary investors.
Pump.fun Public Offering: Sky-high Valuation and Instant Sell-out Popularity
As Pump.fun, the popular meme coin launch platform in the Solana ecosystem has already attracted significant market attention with its native token PUMP’s public offering plan. According to the previously disclosed plan:
- Its fully diluted valuation (FDV) is as high as $4 billion, with a fundraising target of $600 million;
- The total issuance is 1 trillion tokens, with the first round originally set to release 150 billion tokens (15%) at a price of 0.04 USDT;
- The subscription window is only 72 hours, adopting a "first come, first served" mechanism, with no individual subscription limit.
This radical proposal was briefly launched on the Gate platform on July 8 but was withdrawn for adjustments, yet the market enthusiasm remained undiminished. When Gate relaunched the Launchpad on July 13 with a smaller amount (2.5 billion tokens) and a lower unit price (0.004 USDT), users flocked in, and the subscription funds exceeded 600 million US dollars within 10 hours, confirming the strong appeal of the project team and the spread of community FOMO emotions.
Gate Launchpad: Lowering Barriers, Ensuring Fairness, 2.5 Billion Quota as the "Inclusive Channel" for Users
Compared to the early high-threshold public offering plan of Pump.fun, Gate’s current issuance strategy clearly leans towards expanding opportunities for ordinary users to participate:
- Equalization of the quota mechanism: Although the total amount is reduced to 2.5 billion pieces, the "distribution based on hourly individual subscription proportions" is adopted, where the earlier participants receive a higher quota ratio, and a strict individual subscription limit (12.5 million PUMP) is set to avoid whale monopolies.
- Fund threshold is made more accessible: a minimum of 10 USDT per transaction is required to participate, far lower than other platforms’ entry requirements of hundreds of dollars.
- Transparent and efficient process: Subscription time compressed to 24 hours (July 13, 22:00 - July 14, 22:00 UTC+8), token distribution completed quickly after the event ends, significantly improving capital efficiency.
This design allows retail investors to secure early chips with equal status without competing for VIP qualifications or scrambling for limited shares, even as Pump.fun reaches the peak of popularity.
Why does the PUMP sale have strategic significance for Gate users?
- Capturing the Meme track dividends: Pump.fun is one of the largest Meme coin issuance platforms on the Solana chain, and its token PUMP has functions such as fee buyback, staking rewards, and platform ecological governance. After launch, it may replicate a similar long-term value path as PancakeSwap (CAKE);
- Platform resource bias signal: Gate launched exclusive benefits for PUMP holders in July, offering "USDT investment enjoying up to 50% annualized interest" reflecting strong operational support for this asset;
- Launchpad traffic entrance value: This sale further consolidates Gate’s positioning as "the first launch site for popular assets in the primary market." Combined with its Alpha pre-market trading, leveraged ETF, and other tools, users can build a trading closed loop around PUMP, from subscription to spot and derivatives.
Conclusion: Fairness is the Key to Breaking the Deadlock
Against the backdrop of Pump.fun’s sky-high financing and instant sell-out frenzy, Gate Launchpad has opened a new path for ordinary users to efficiently participate in hot asset issuance with a quota of 2.5 billion tokens, an equal mechanism without VIP barriers, and a very low participation threshold. Regardless of how PUMP performs after its launch, Gate’s attempt to balance the interests of whales and retail investors through rule design has already provided an innovative reference for the distribution of Meme assets in the industry.
The market always chases the next hot topic, but only a fair participation channel can truly convert that heat into user profits.


