According to BC Securities Commission, the regulator joined a coordinated international initiative targeting unlawful financial influencers during the Global Week of Action held April 20-24, where 16 regulators carried out enforcement actions across multiple jurisdictions.
BC Securities issued 14 letters to individuals who promoted publicly listed companies connected to British Columbia, outlining legal requirements for publishing investment-related content. The communications focused on disclosure obligations, particularly when content is sponsored or when the promoter holds a financial interest in the securities being discussed. Regulators emphasized that social media promotion of financial products must clearly disclose whether content is distributed on behalf of an issuer or by individuals with ownership stakes.
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