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An important realization in the AI era: the barrier to creating products is rapidly decreasing, but the barrier to being seen has not lowered at all.
AI allows everyone to start a business at low cost. In two days, without writing a single line of code, you can create a tool site, a mini-program, or an online course.
But the problem is: if you can do it, others can do it too.
When everyone can make products, the product itself is no longer a barrier.
The real barrier is: can your stuff be seen by others? Why do users choose you?
Getting your product seen is actually more valuable in the AI era.
You need a set of methods to help your target users find you, trust you, and choose you.
Many people's approach is reversed: they focus on making the product first, then think about promotion afterward.
The result is that promotion is ten times harder than making the product.
A better approach is: start accumulating now, do things while building influence.
By the time your product is ready, there will already be a group of people who know and trust you, waiting to see what you do.
If you also want to master the two skills of “making it” and “being seen,” the cycle is basically complete.
In the AI era, many people can do things, but few can be seen.