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Base App shifts to trading priority: CEX ecosystem restructuring, creator tokens and mini-programs have clear directions
On January 15, it was reported that Base App, a self-custody wallet and on-chain application platform launched by the United States' largest compliant CEX, is undergoing a key strategic adjustment, officially shifting from a product focus on socialization to an application model centered on "trading first." This change is seen as an important signal that the Base ecosystem is moving towards more mature financial infrastructure by 2026.
Base founder Jesse Pollak recently confirmed that the platform will prioritize the trading experience in product design, focusing on serving the needs and distribution of all tradable assets, including protocol tokens, application assets, on-chain stocks, prediction assets, emoji tokens, and creator tokens. This adjustment directly stems from user feedback. Many users believe that early versions were too close to Web2 social platforms, which actually weakened the discovery efficiency and trading depth of on-chain assets.
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