What a shock—interesting to find out how much money Мистер Бист has. The guy has topped the ranking of the world’s highest-paid YouTubers for two years in a row. In 2021, Джимми Дональдсон earned about $54 million from videos, and Forbes predicted his income could reach up to $110 million the following year. Journalists estimated his net worth at $500 million. What’s more, in 2022 Дональдсон is actively looking for investors for his content studio—if the deal goes through, his main asset could be worth $1.5 billion.

He talks about money like this: you don’t need to obsess over the goal of becoming a billionaire. Just build a great company, and everything else will follow. The guy is so successful that he even read lectures at Harvard. Here’s how he built all of this.

The foundation of his empire is his content studio. Мистер Бист isn’t limited to just one channel—he has a whole network. On the main channel, MrBeast has 142 million subscribers. Next come Beast Reacts with 22.5 million, MrBeast Shorts and MrBeast 2 with 21.5 million each, Beast Philanthropy with 12.6 million, and MrBeast Gaming with 32 million. All of this is produced in Greenville, where the blogger grew up. The studio is currently being expanded to three major hubs. The team is roughly 50 people—scriptwriters, editors, assistants. Many of them are old friends and family members who believed in the project from the very start.

Then Мистер Бист decided to get into the food business. In December 2020, he opened the first MrBeast Burger in Greenville, initially giving away food for free. On opening day, the line of cars stretched for more than 30 km. Today, the chain has more than 300 locations in the United States and several abroad. How did he scale so fast? Simply put, MrBeast Burger works like a virtual restaurant—you place an order through an app, and the food is prepared at a partner café. In three months, they sold more than one million burgers. In August 2022, they opened the first fully-fledged offline restaurant.

Then they added a line of snacks—Feastables. It sells MrBeast Bar chocolate and MrBeast Cookies online and at Walmart. At launch in January 2022, he held a giveaway with cash prizes and a contest for those who found golden tickets in the chocolates. The finalists prepared desserts, which were judged by Gordon Ramsay. The winner received a chocolate factory. According to Business Insider, Feastables sold $10 million worth of snacks in the first few months. That’s the scale of this guy’s financial operations—from videos to food, everything works.