Reports say that home appliance brands such as Hisense, Haier, Midea, Siemens, and TCL will raise prices starting in April.

IT Home on March 31 reported that, according to a report from Modern Express late on March 30, mainstream home appliance brands such as Hisense, Haier, Midea, Siemens, TCL, Panasonic, Ronshen, Fotile, and others have successively issued price-increase notices, drawing attention.

The report said that this round of price increases is closely related to rising raw material costs, but not all products will be adjusted “across the board.” Xu Xuelu, secretary-general of the Jiangsu Household Appliances Association, said that this round of price increases mainly focuses on new models, while prices for older products are basically kept stable.

According to data from the Shanghai Futures Exchange, in recent days the copper price has broken through 95,000 yuan per ton, and prices for aluminum and plastics, as well as crude oil, have all moved up in parallel.

The report mentioned that Haier and Midea air-conditioning distributors confirmed the price-increase news. A Midea salesperson said that the price hikes for certain models are 30%.

A TCL TV salesperson said, the overall industry price increase is expected to be between 5% and 20%, but it has not yet been fully implemented in stores offline.

In the face of the upcoming price adjustment, multiple distributors advised consumers not to panic. At present, many stores support “price-locking” services. Even if delivery is made after April, the old price will still be used for settlement; if there is a price difference during that time, the difference can be paid to make up the gap.

Also, according to a March 19 report by Jiupai Finance, Li Wei, president of Hisense Visual Technology, said that storage-chip price increases are actually an issue the entire industry will encounter—but for the TV industry, I think the impact is relatively controllable. From a cost-structure perspective, the share of storage used in the cost of a complete unit was originally roughly 3% to 4%; after the price increase, it may rise to around 6% to 7%. Overall, its impact on costs is still within a range that can be managed.

Combining IT Home’s earlier reporting: Gree Electric’s official statement at the end of 2025 said, copper is a core raw material for air conditioners, accounting for about 20% of air-conditioning costs. Even though under the same circumstances the cost of aluminum material is about 1/12 of copper (price about 1/4, density about 1/3), there is a significant gap between aluminum and copper in parameters such as melting point, heat-transfer coefficient, resistivity, corrosion resistance, as well as long-term reliability. Under conditions where its performance, quality, and reliability cannot be fully guaranteed, the company currently has no plan to substitute aluminum for copper. The company places importance on research into aluminum-for-copper substitution technology and will continue to monitor industry developments.